{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While the majority of deluxe brands drive direct exposure with social media marketing, star collaborations and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items have not changed a lot in years; it does not have TikTok, and does not offer celebs cost-free bag